Live Like a Legend | 500 LEVEL

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Officially Licensed

Every 500 LEVEL t-shirt is officially licensed by one of the world’s premier player associations including the NFLPA, NBPA, MLBPA and NHLPA.

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Celebrating the First Black NHL Hall of Famer
On November 3, 2003, Grant Fuhr became the first Black player inducted into the Hockey Hall of Fame, a milestone in the history of the NHL.
Dan Richter | November 3, 2025
Celebrating the First Black NHL Hall of Famer
The Fight That Shook the World
On October 30, 1974, Muhammad Ali faced George Foreman in Kinshasa, Zaire, in what would become one of the most iconic moments in sports history: the Rumble in the Jungle.
Dan Richter | October 30, 2025
The Fight That Shook the World
From Legacy to Lineage
One year ago today, on October 22, 2024, NBA history was made. The Los Angeles Lakers opened their season, but this tip-off was unlike any other. For the first time ever,...
Dan Richter | October 21, 2025
From Legacy to Lineage
45 Years Later, The Goal That Started It All
On October 14, 1979, an 18-year-old Wayne Gretzky stepped onto the ice with something to prove. The game was tight — a battle between Edmonton and Vancouver — and late...
Dan Richter | October 21, 2025
45 Years Later, The Goal That Started It All

About 500 LEVEL

At 500 LEVEL, we immortalize the legends of the game by bringing their stories to life through bold, original designs. Born in Chicago in 2012, and based in Austin, we’re more than just an apparel brand — we’re a community of passionate fans who honor the athletes and moments that define our sports memories. From jaw-dropping plays to unforgettable careers, 500 LEVEL captures the nostalgia and authenticity that make sports a lifelong love affair.

With official, player association rights including MLB, MLS, NBA, NHL, NFL, UFC and WWE, we’re proud to deliver gear that connects you to the icons of the game. Every 500 LEVEL design is crafted to reflect the unique stories and personalities of the players you admire most. Our signature, tri-blend t-shirt is as legendary as the athletes they honor — super soft, durable, and destined to be your new go-to.

Whether you’re celebrating a historic championship, paying tribute to a favorite player, or just showing off your team pride, 500 LEVEL has the perfect fit for every fan. Join us in wearing the moments that make us cheer, cry, and believe.

500 LEVEL. Live Like a Legend.

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